Strategic advisory for luxury and premium fashion businesses ready to grow into new markets.
Which market to enter next, how to enter it, and where your next sales should come from: your own stores, website and social media, the right partners, and marketplaces where they fit. I have sold from the shop floor, the brand and the marketplace.
Figures from previous employment, 2009–2026. Full career on the About page.
Milano · Working worldwide
01 / Expertise
Retail, international wholesale and marketplace partnerships: I know how a decision looks to the retailer, the brand and the platform. Based in Milan, working worldwide, not only with Italian companies. Strongest in DACH, Scandinavia, Central-Eastern and Southern Europe. Used to working directly with owners, founders and executive teams.
Brands
Which markets are worth entering, through which route to market (wholesale, department stores, agents, distributors or your own e-commerce) and on what terms. I spent six years on the brand side, in international wholesale.
Retailers
For independent luxury and premium boutiques and retailers: how to reach customers in other cities and countries, what your website and social media are missing, and how to grow without depending on one channel. I started on a shop floor.
Manufacturers
Which international buyers, agents and distributors suit your product, the clearest route to them, and what they will expect from you before the first order.
A commercial principle
A signed contract. A launch. A partnership that pays.
Three different things. My work is to help you tell them apart before you commit.
How I think · The full-table view
Where demand for your product really is, and which markets reward your positioning.
Your own stores and website, wholesale partners, or marketplaces. The right balance, and what each one really costs you.
Who buys luxury and premium fashion from you today, and whether your stores, website and partners speak to them.
Margin after commissions, returns, stock and your team’s time. Strategy has to work on paper and on the shop floor.
Owned your stores, website and social media · Partnered department stores, boutiques, agents and distributors · Rented marketplaces. Rented reach can be valuable. It works best as part of the mix, not the whole strategy.
02 / Services
Six defined engagements, led by the two that matter most for growth: entering new markets and diversifying where you sell. Each has a fixed scope and fee, agreed before we start, and ends in a clear direction and the next steps to act on it. No commissions, no open-ended retainers. Implementation support can be scoped separately.
03 / International perspective
Select a point to follow the journey. Sand marks the European markets where I held wholesale or partnership responsibility.
04 / Contact
Tell me where your business is today and where you would like it to be.
Book a first conversationjuliakallas1@gmail.com
LinkedIn · Milano, working worldwide
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